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Case Study: mindbodygreen

Recovering Organic Traffic

Client Overview

mindbodygreen is a lifestyle media brand dedicated to inspiring you to live your best life.

They bring together leaders in the wellness world, best-selling authors, fitness experts, trusted healers, pioneering doctors, top chefs, celebrities, and top-tier journalists to give you the freshest, most in-the-know content and tools to help you live your healthiest, happiest life.

After years of explosive growth, mindbodygreen was dealing with a mysterious and slow decline in traffic that could not be pinpointed to a single event or source. After digging into some uncomfortable areas our efforts turned the tides.

Services:

  • Strategic SEO

Client Segments:

  • Lifestyle

Project Goal

Improve organic ranking site-wide after a recent downturn in traffic

Challenges

Time and investment. Some issues are buried deeper and require more digging before resolution is realized. It took thorough audits of all aspects of mindbodygreen’s content, site and competitors to uncover the many factors that were causing their traffic decline.

Opportunities

  • With hundreds of thousands of ranking keywords, even a slight improvement in rank can equate to huge amounts of site traffic.
  • Technical audits can reveal many things, some minor, some major. Performing our own audit allowed us to rule out technical aspects of the site as the cause for the site traffic downturn and hopefully highlight some improvements along the way.
  • An audit of their content creation process would reveal practices they could use long-term to improve visibility on the search engine results page (SERP).

Our Approach

  • Performed a site audit for SEO best practices.
  • Performed a competitive audit to determine what is working within the competitive set.
  • Performed a content creation audit to improve mindbodygreen’s internal process.
  • Utilized multiple data sets to understand more about correlations and possible causations.
  • Utilized tools where it made sense and manual review when required.
  • Rolled out tests of our recommendations as quickly as possible, and if results were positive we could fully implement the enhancements

Results & Insights

In 3 months we increased the total number of ranking keywords by more than 10%.

Total Key Ranking Words Graph

In 3 months the top 3 keyword ranking positions increased by more than 37.8%.

Top 3 Ranking Keywords Graph

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