SEO

Improving SEO Visibility

Center for Diagnostic Imaging

Overview

Center for Diagnostic Imaging (CDI) provides medical imaging solutions throughout the United States and is headquartered in Minneapolis, MN. Today, they operate one of the nation’s largest provider networks for diagnostic imaging, interventional radiology and mobile imaging services.

CDI chose Rank Crankers as their SEO partner, tasked with improving organic search visibility. First, we set out to understand and identify search queries patients utilize when circumstances require medical imaging. We utilized those learnings to deliver site optimizations and content opportunities for CDI to improve visibility of existing content and fill in gaps where valuable content previously did not exist.

Project Goal:

Improve organic search visibility

Services:

Ongoing support of SEO initiatives

Client
Segments:
  • Health Care
  • Diagnostic Imaging Provider
Opportunities:
  • Build on the success of CDI’s recent investment in a new website.
  • Develop an ongoing engagement to ensure existing content is optimized regularly.
  • Leverage existing site content to improve search engine visibility and increase rankings.
  • Develop new site content to connect with prospective patients across key search queries.
Approach:
  • Performed an in depth search query analysis to understand how people choose a medical imaging provider. We focused on understanding how our audience searches based on key patient needs: location, imaging technology, patient experience, imaging facilities and the accuracy of their imaging results.
  • Based on our research, we identified opportunities to optimize existing site content.
  • Delivered local SEO recommendations for geo-specific query visibility improvements.
  • Strategic future-focused technical SEO updates which included generating prioritized but flexible tasks and recommended enhancements throughout the site.
  • Day-to-day SEO advocacy including communicating tactics, sharing research and any other in-the-moment needs.
Challenge:
There is competition for SERP visibility.
  • Search engines have numerous options for medical condition information.
  • Each CDI market has multiple medical imaging providers competing for top results.

Limited client resources for the implementation of SEO recommendations. Additionally, there are ongoing site updates and enhancements CDI and their 3rd party partners are focused on that don’t have a strong SEO voice present.

 


Results & Insights

 

Since we began our ongoing SEO engagement with CDI in 2014, organic rankings have improved significantly:

 

Ranking Keywords Year Over Year

Rank Crankers | CDI | Ranking Key Words YOY Graph

 

Improved organic rankings have generated significant traffic increases:

Rank Crankers | CDI Case Study Results