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January 10, 2020

Welcome UMB Bank

Rank Crankers Launches Bank’s Largest Consumer Campaign

It’s always fun to kick off a new client partnership, but especially so when the client is UMB Bank. Founded more than a century ago in 1913, they have an amazing history and impeccable track record – but don’t like to dwell on it. Instead they’re laser focused on a long-term vision that’s all about stability, trust and doing the right thing for their customers. It’s an approach which wisely steered them clear of carelessly chasing short-term gains during the market’s boom times – and made them stand out as one of the largest financial institutions to not to take a bailout during the Great Recession.

This January we started work with UMB and their creative agency partners Pocket Hercules and Genesis to launch the bank’s biggest ever consumer-focused digital media campaign. The team at UMB are believers in their ability to establish and build meaningful relationships with every single customer, so that’s an important message we’ll drive home with custom digital media strategies across search, social, OTT and display ads.